PBS Chief Paula Kerger Makes the Case for Public Broadcasting in a Peak TV World
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variety.comCynthia Littleton Business EditorPlans to celebrate PBS’ 50th anniversary last year with programming and events were scuttled by the pandemic.
As it turned out, the tough environment of the past 14 months reinforced the value of public TV in more significant ways than any marketing campaign could achieve, as PBS president Paula Kerger tells Variety‘s “Strictly Business” podcast.“In many ways (2020) was the most important year ever for PBS,” Kerger says.
The public’s need for information and credible news coverage of the global pandemic and social upheaval in the U.S. was in the PBS sweet spot reflecting “so much of what we’ve been able to do in our 50-year history.”Kerger said the noncommercial network dug into its mission of being of.
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