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Jasper Conran: 'My father Terence liked people being under his control'

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telegraph.co.uk

Debenhams became an online-only presence during the pandemic.Now that he’s free to do his own thing, he’s not wafting off into flights of expensive fancy.

Although he has designed china for Wedgwood, costumed at least a dozen ballets and masterminded one of the best royal wedding dresses – for Princess Margaret’s daughter Sarah Armstrong-Jones in 1994 – his new venture is rooted in reality.

Last autumn, he launched a range of bags: classic, discreet, but not boring, and under £300. If Sir Terence brought affordable furniture to the masses in the 1960s with Habitat, his second son does so with fashion.‘There’s really no reason good design should cost more than bad,’ he says.

Encouraged by the reception to his bag launch, he’s about to unleash a collection of dresses – priced from £160 to £350 and sold in Next – and they’re just what you’d expect: classy, flattering, timeless, in decent fabrics, including silk and high-quality viscose.

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