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Online political adverts will have to be clearly declared under new rules

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Political parties and campaigners will have to clearly declare they are behind online adverts under new government plans. Politicians and registered campaign groups will have to include a "digital imprint" when promoting their content online under the plans, drawn up with the Electoral Commission - even if it's not paid advertising.

That means even social media posts from parties must declare who is behind them, in the same way as political leaflets and posters.

Minister for the Constitution Chloe Smith said: "People want to engage with politics online. That’s where campaigners connect with voters and is why ahead of elections, almost half of political advertising budgets are now spent on digital content and activity. “But people want to

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