Disney/Marvel’s Doctor Strange in the Multiverse of Madness tops RelishMix’s annual Super Bowl trailer social media impact report with a great 93.12M views in the 24 hours following Sunday’s Big Game.RelishMix annually has taken a holistic view of the 24-hour viral effect for trailers airing on Super Bowl Sunday with an apples-to-apples comparison of titles across Facebook, Twitter, YouTube and Instagram.
As social word of mouth spreads, materials are shared, reposted and reviewed by fans and film and series talent. RelishMix stats from the 24-hour Super Bowl impact on TikTok were incremental for only a few of the movies and shows during the Big Game.The measurement below includes both owned and earned assets by the studios and streamers as well as notable cast feeds.
Also included below is the post-game traffic on teaser/trailer spots that dropped just before Sunday, i.e. Nope, Jurassic World Dominion, Ambulance, The Adam Project, Top Gun, Sonic 2, Moon Knight and Doctor Strange 2.Now, Amazon and Disney are trumpeting higher traffic than RelishMix’s for their respective upcoming projects, Sept 2’s Lord of the Rings: The Rings of Power and May 6’s Doctor Strange 2.
WaveMetrix clocked both projects’ resonance coming out of the Super Bowl and measured extra media sectors, however, no context has been provided in regards to how both titles compared to rival studios’ others trailers from Sunday or previous Super Bowls.Last year’s Super Bowl touted only six movie trailers as movie theaters then in LA and NYC remained closed, and this year repped a return to normalcy, not just in terms of supply as previous Big Games have averaged 11 trailers annually, but also social media engagement.
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