Virgin Media, which reports that users spent 29 per cent more time watching content on video streaming apps through the company’s set-top box in early lockdown compared with pre-lockdown.The Press Association adds that Netflix usage time shot up by 32 per cent and YouTube was accessed by 16 per cent more users.But it hasn’t just been on-demand and video streaming that’s seen an increase.
Traditional linear programming has also boosted, with news channels seeing an average viewing rise of 25 minutes a day at the beginning of lockdown in March.For instance, the Premier League match between Manchester City and Arsenal saw a 47 per cent rise in viewing numbers compared with respective matches in 2019 and 2018.David Bouchier, chief digital.
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