Dame Carolyn McCall, ITV's chief executive, has finally spoken on the issue after Good Morning Britain was inundated with over 8,000 complaints stemming from an interview conducted by Ed Balls with his wife Yvette Cooper last month.
Viewers of the programme were not impressed when, during a live segment, Cooper spoke alongside her husband and presenter Kate Garraway about a recent incident in Southport.
The personal connection between Balls and his wife led to allegations of bias, sparking thousands of complaints. Regardless of the deluge of Ofcom complaints received, no investigation will progress, according to The Sun.
Dame McCall shared her perspective on the contentious broadcast as she said: "It was a very, very tricky morning, there was a national emergency almost being called, and so we got very short notice that the Home Secretary was coming on the show. "She was doing a whole round, but it was unexpected, and we believe that it was fair and impartial, and actually Ofcom just ruled, but amazingly no one has picked up on the fact that Ofcom are not pursuing these complaints, because they believe it's fair, balanced and impartial." Speaking candidly, McCall addressed whether such an occurrence might happen again as she continued: "So would we do it again?
Read more on manchestereveningnews.co.uk