Brian Steinberg-Senior performer audience pandemic Brian Steinberg-Senior

Nielsen Accreditation Was ‘Threatened’ by Performance Issues Before Hiatus Request, Media Rating Council Says

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variety.com

Brian Steinberg Senior TV EditorThe months-long boxing-match between Nielsen and the TV networks over whose audiences it measures looks likely to enter another round.The media-industry body that measures the credibility of Nielsen’s ratings measurement suggested the company requested a hiatus from its industry accreditation Thursday knowing that its backing was already “threatened”  by “some deep-rooted, ongoing performance issues.”The Media Rating Council, an industry-backed organization that examines the companies that provide audience-measurement services, said in a statement Thursday that Nielsen needed to maintain transparency with its clients and suggested that any hiatus needed to be approved before it could be considered official..

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