Brian Steinberg Senior TV EditorNielsen said it would move forward without the backing of the media industry’s Media Rating Council, the latest eyebrow-raising maneuver in a months-long feud between the media-measurement giant and the TV networks whose viewers it has counted for decades.“We believe hiatus is the best course of action at this time and will allow us to focus on innovating our core products, continuing to deliver data that the industry can rely on and ultimately creating a better media future for the entire industry,” Nielsen said in a statement.
Without the accreditation of the MRC, Nielsen’s decades-old TV ratings — the standard by which advertisers measure the performance of TV programs — have no common standard upon which.
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