Nielsen’s Ratings Accreditation Yanked By Media Rating Council; Company Says Move “Will Not Impact The Usability Of Our Data”

deadline.com:

The Media Rating Council has suspended Nielsen’s accreditation for national ratings, the latest twist in a long-running drama over the effort for a third party to effectively measure viewing.The move, which will take effect in mid-September, applies to Nielsen’s national television service as well as Local People Meters and Set Meter Markets.

Such suspensions occur, the MRC explained, when a company is found to have “material standards non-compliance or operational issues that are deemed to have exerted an adverse effect on the service.”Opinions vary as to the importance of the MRC’s decision.

Nielsen will continue to be free to deliver its data to its customers and report it publicly, though the episode could give more ammunition to