New Technology, New Generation of Viewers Inform ‘Rugrats’ Animation Style
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variety.comAmber Dowling When “Rugrats” went off the air after a decade in 2006, it did so with a handful of Daytime Emmy wins for animated program, a half-a-dozen Kids Choice Awards and its very own star on the Hollywood Walk of Fame.
It also happened to be the second-longest running animated series on Nickelodeon (“SpongeBob SquarePants” being the longest), it spawned three movies, and the franchise’s licensing and merchandising potential seemed endless.In other words, reviving the comedic adventures of the animated tots was a no-brainer for Nick, which has already dusted off “SpongeBob” from the shelf and is emerging as one of the biggest subscription drivers to the newly launched Paramount Plus.
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