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Netflix Brings ‘Play Something’ Randomized Shuffle Feature to Mobile

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variety.com

Todd Spangler NY Digital EditorWhat to watch next? Netflix is now launching its “Play Something” instant-streaming shuffle feature on mobile — expanding the tool for customers paralyzed with indecision in the face of thousands of choices.This April, Netflix launched Play Something on connected TV platforms worldwide.

Starting Monday (Oct. 4), Play Something will begin rolling out to all Android mobile devices globally.Netflix says Play Something isn’t totally random: The TV shows or films are selected based on an individual user’s viewing history and preferences.

On Android, the option shows up in multiple places, including on the startup profile screen; a row on the homepage; on the menu at the bottom of the screen; and as a floating.

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