Naman Ramachandran Nordic Entertainment Group (NENT) is putting its U.K. production and distribution business, NENT Studios U.K., on the block in order to focus on the growth strategy for streamer Viaplay.Richard Halliwell, NENT Studios U.K.
CEO, is involved in the sale process, which currently has expressions of interest from more than 20 U.K. and international businesses, the company said.The NENT Group is divesting NENT Studios U.K.
along with a number of other production businesses. Growth plans for Viaplay include launching in Poland and the U.S. in 2021 as well as significantly growing subscriber numbers in the Nordic region and internationally.NENT Group’s remaining studios operations will focus on delivering content for Viaplay.
Read more on variety.com