By Dade Hayes Finance Editor Vudu, the digital movie and TV rental unit of Walmart, is being acquired by NBCUniversal’s Fandango division.
The news was confirmed in a blog post on Vudu’s website. Comcast and NBCU had been reported to be in talks earlier this year to acquire Vudu, a deal that gives the company another streaming outlet as it integrates Xumo and also rolls out Peacock, which just went live for Comcast subscribers.
The acquisition fits the larger direction of things at NBCU. The entertainment division, working with its Philadelphia colleagues in broadband and pay-TV distribution, recently has pivoted to streaming for major film releases including Trolls World Tour.
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