By Dade Hayes Finance Editor AT&T CFO John Stephens considers HBO Max, the company’s forthcoming streaming entrant, as a “real bargain” at $15 a month given its broad reach and depth of programming.
The streaming service will launch May 27, joining Disney+, Peacock and Apple TV+ in a burst of billion-dollar efforts to make up ground previously ceded to Netflix.
Customers of HBO, which has been around for decades, “know the quality of the entertainment and the content and for a long time have established a price for it that they’re willing to pay,” Stephens said in an online appearance at the MoffettNathanson Media & Communications Summit.
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