What Price Streaming? For Newest Players Like HBO Max, It’s Not A Simple Equation
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deadline.comBy Dade Hayes Finance Editor When Disney and Apple undercut Netflix, pricing their new streaming services in the single-digit dollars per month, they shook up the market and reset consumer expectations.
HBO Max, which WarnerMedia will launch on May 27, is playing the opposite end of the market. It will retail for $15 a month ($12 for the first year for new customers).
The company insists the hefty price point is a value given that it includes all of HBO’s existing offering (already $15 for most subscribers) plus 10,000 hours of other film and TV titles.
Today, the company announced more bang for those bucks: a second wave of originals that will premiere in June and July and a feature film, An American Pickle with Seth Rogen, due in
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