HBO Max Sets Apple Deal For Streaming Distribution
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deadline.comBy Dade Hayes Finance Editor WarnerMedia has firmed up a distribution deal with Apple for distribution of its forthcoming streaming service HBO Max.
The pact is the latest key agreement in the run up to the May 27 launch, following pacts with Charter and YouTube TV. Within AT&T, of course, the company can also take full advantage of platforms like DirecTV, U-verse cable and AT&T TV Now.
HBO Max is the last of a handful of major new challengers to Netflix, joining Disney+, Apple TV+, NBCUniversal’s Peacock and well-funded mobile startup Quibi.
WarnerMedia has targeted 75 to 90 million global subscribers — 50 million of them in the U.S. — by 2025. Like its traditional media peers, WarnerMedia is balancing its legacy pay-TV distribution
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