WarnerMedia Sets HBO Max Distribution Deal With Charter
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deadline.comBy Dade Hayes Finance Editor In a significant milestone before it launches HBO Max next month, WarnerMedia has set a deal with Charter Communications, the No.
2 U.S. cable distributor, to give its existing HBO subscribers free access to the streaming service. Similar to Disney’s deal with Verizon ahead of the launch of Disney+, the pact with Charter expands the potential scope of subscribers for HBO Max.
The $15 a month service had previously been confirmed as available to all of AT&T’s pay-TV subscribers to HBO, many of them via DirecTV.
Executives at the company had long professed to be optimistic about lining up additional distribution deals. Those pacts are key drivers of subscriber acquisition as the service pursues its goal of 75
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