By Dade Hayes Finance Editor Peter Olsen, president, Ad Sales, A+E Networks, is optimistic about the company’s prospects and progress in the advertising market given its programming mix and a continued belief in the potency of television. “We’re seeing that a lot of our partners still are very much believers in the power of television as a platform, and we like our positioning relative to others in the marketplace,” he told Deadline in a brief interview.
A+E made a series of upfront announcements Thursday about its programming plans across networks including A&E, History and Lifetime.
The Hearst-ABC co-venture has seen its live, linear ratings erode, in keeping with the overall trend. Unlike other companies, though, Olsen sees the
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