With No Live Sports, Nielsen Studies Where Fans Are Shifting Their Gaze
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deadline.comBy Dade Hayes Finance Editor With the sports world having going dark more than a month ago due to COVID-19, wiping out college basketball’s March Madness, NBA and NHL playoffs and the start of baseball season, what’s a fan to watch now? (Here’s hoping the answer is not more H.O.R.S.E.
tournaments.) Nielsen tackled that consequential question in a new report Thursday that looked closely at March metrics, finding that live news, feature films and social media are helping to fill the void.
The measurement firm found live TV viewing on Sunday among heavy sports viewers rose 24% from early to late March. Subscription video on demand viewing nearly doubled.
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