Dade Hayes tv video film broadway Dade Hayes

Facebook Buys Giphy, Plans To Weave Its GIF Technology Into Instagram

Reading now: 669
deadline.com

By Dade Hayes Finance Editor In a deal reportedly worth $400 million, Facebook is betting on the potency of GIFs by acquiring Giphy.

Plans call for integrating the firm’s technology into Instagram, which Facebook acquired in 2012. In a blog post announcing the deal, Facebook product VP Vishal Shah said 50% of Giphy’s traffic comes from Facebook-controlled apps, with half of that traffic on Instagram. “By bringing Instagram and Giphy together, we can make it easier for people to find the perfect GIFs and stickers,” he wrote. “Both our services are big supporters of the creator and artist community, and that will continue.

Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA