NBCUniversal Launches Personalized NextGen TV Broadcasts On Four NBC And Telemundo Stations
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deadline.comNBCUniversal has launched a new personalized broadcast experience for viewers on its NBC and Telemundo stations in New York, L.A., Miami and Philadelphia.
The offering relies on NextGen TV technology, the more felicitous handle for tools developed as ATSC 3.0, the set of standards introduced several years ago by the Advanced Television Systems Committee.
NextGen TV brings enhancements to the audio, video and interactivity of over-the-air television, offering features like hyper-targeted weather alerts and the ability to restart programming joined in progress.
Long touted by broadcast station owners as a way for them to better compete with streaming, NextGen TV is now available in 75% of U.S.
Read more on deadline.com
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