NBCUniversal News Group has signed a multi-year exclusive partnership with the Aspen Ideas Festival, the annual gathering of policy and political leaders in Aspen, CO.The plans call for bringing the festival events to NBC News, MSNBC, CNBC and the streaming service Peacock, as well as other news brands.
NBCU News Group and the Aspen Institute will be jointly creating content for the event.NBCU is taking the place of longtime media partner The Atlantic.
The media company’s sales team also will sell packages across the various platforms.The festival will take place from June 25 to July 1 in Aspen.
Network journalists and anchors will be featured in interviews and other events at the festival. The festival, which launched in 2005, also
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