After a month of increasing anxiety and self-isolation due to the coronavirus pandemic, audiences in the U.S. are largely not eager to return to public events once the crisis subsides, according to a new study.
In a survey of 1,000 consumers in the U.S., 44% of respondents said they would attend fewer large public events, even once they are cleared by the CDC, with 38% saying they’d attend about the same number, and 18% saying they’d attend more.
And 47% agreed that the idea of going to a major public event “will scare me for a long time.” The study was published by Performance Research, a sports and events research firm, in partnership with Full Circle Research Co.
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