By Klaritza Rico Motown Records announced on Wednesday it has launched The ABC Initiative, a multi-faceted campaign focused on helping communities in need during the COVID-19 pandemic.
Set to the tune of the The Jackson 5 classic, the campaign will bring immediate aid to the hungry, small businesses owners and those most vulnerable in the face of the global crisis.
Over the 13-week period, the label will unveil social media content tied to the alphabet that will include topics from action, fake news, jobs to nurses, side hustles and xenophobia. “Motown is a label that was birthed in community and has always led by example,” said Ethiopia Habtemariam, president of Motown and executive vice president of Capitol Music Group. “#MotownABCs
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