Michael Fletcher, Media Veteran Who Ran Ride TV, Joins EarthX As Co-CEO To Lead Environmental Group’s TV Push
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deadline.comEXCLUSIVE: Michael Fletcher, a veteran media exec who most recently ran equestrian network Ride TV, has joined EarthX as Co-CEO and will lead environmental organization’s push into television and streaming.Fletcher will focus on expanding the EarthxTV network and VOD platform, which features environment-themed programming.
Co-CEO Lynn McBee will continue to lead a wide range of operations as EarthX expands into new areas.Founded in 2011 as Earth Day Dallas by environmentalist and businessman Trammell Crow, the Texas-based entity is known for its annual April event, a film festival, expo and conference.
In 2019, it drew more than 177,000 attendees, 2,000 environmental leaders, and 750-plus exhibitors. In 2020, when Covid forced the event
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