Jeff Bezos Mark Zuckerberg reports shock Digital Jeff Bezos Mark Zuckerberg

Metaverse war begins as Jeff Bezos takes on Mark Zuckerberg with new virtual reality project

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Mark Zuckerberg could be in for a nasty shock, as Amazon is reportedly working on a 'top secret' virtual reality headset in a bid to conquer the metaverse.

According to tech reporters at Protocol, Amazon has been on the hunt for new staff to work on an as-yet-unannounced augmented reality (AR) and virtual reality (VR) product.The company posted a number of job listings for scientists, designers, and researchers to work on the so-called XR (extended reality) product.

One job listing said: "You will develop an advanced XR research concept into a magical and useful new-to-world consumer product", and said it needed people to develop "code for early prototypes through mass production." While it's unclear what the Amazon product could look like yet—or whether it would be part of its AI-powered 'Echo' range—it would likely spell trouble for Mark Zuckerberg, who has staked the future of his company on the popularity of the metaverse.

Meta, formerly Facebook, bought VR company Oculus in 2014 for $2 billion and has reportedly spent an extra $8bn on metaverse projects.

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