Meet the new sportswear: no longer a passing trend, but a foundation stone of the male wardrobe
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telegraph.co.ukFrom Dior to Louis Vuitton, fashion houses are continuing to work with sportswear brands - and the reasons why are fascinating At his Dior cruise show in Miami last December, the men’s creative director Kim Jones presented a collaboration with Shawn Stussy, the Californian designer who founded the cult surfwear label Stüssy in the early 1980s.
The collection featured a Technicolor assemblage of knits, prints and a scribbly Dior logo and bee emblem, interpreted in Stussy’s signature hand.
Also seen for the first time was a new trainer – the product of a separate Dior collaboration with Nike Air, to coincide with the 35th anniversary of the Air Jordan 1.
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