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Meat lovers left fuming as Asda plans to sell vegan black pudding in-store

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www.dailystar.co.uk

Asda will start selling vegan black pudding.As most foodies know, black pudding is a type of blood sausage, traditionally made with pork or beef blood, pork fat or beef suet, and a cereal-like oatmeal or barley groats.Meanwhile, the vegan alternative, made by The Bury Black Pudding Company, contains no meat at all.The product swaps out blood, pork fat, and rind for vegetable fat and black beans instead.After selling its products direct-to-consumer through their website as well as independent outlets and butchers, the vegan black pudding will now be on the shelves at over 300 Asda stores in England and Wales.Matthew McDermid, Brand and Marketing at the Bury Black Pudding Company, said::‘We have seen the demand for our vegetarian and vegan.

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