Mattel expands its television program slate with the development of Barbie Fashion Battle. The iconic toy brand has teamed with Mission Control Media for the competition show centered amed at discovering the next generation of designers.Barbie Fashion Battle features 12 up-and-coming adult designers who will be divided into two separate fashion houses, each led by a celebrity fashion icon.
The contestants will create miniature high-fashion collections for Barbie. The winner will receive a cash prize as well as the opportunity to design a line of Barbie doll fashions for Mattel Creations.The fashion competition series adds to Mattel’s entertainment slate inspired by popular toy franchises.
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