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Man launches lingerie brand for blokes where he sells G-strings and suspenders

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Moot Lingerie for men around two years ago."Clearly being a metal worker I didn't know the first thing about knickers," Jules said."I'd run my company for some years but like anyone the challenge and the things that excite you have slightly gone off the boil."The dad continued: "I've never been a boxer short-wearing type of person."I did a lot of sport and it was a lot easier to go for a run in a G-string."I couldn't really wear women's stuff because I had bits women don't...

they didn't fit."Jules took the plunge after realising he could only buy tacky stag night-type accessories or items for cross-dressers.He added: "I didn't want to wear a bra, a mini skirt or a wig.

I'm not a cross dresser, I just choose to wear a different fabric and cut."There's nothing wrong with cross-dressing, but it's not me.

I walk around in boots and jeans."So while I got my underwear from them I didn't identify in any way with what they were doing."And their quality wasn't really what I wanted – I'm an underwear snob."Now most of his company's customers are women buying them for their partners. Want all the biggest Lifestyle news straight to your inbox?

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