Misleading adverts by debt advice companies have been banned in two rulings published by the Advertising Standards Authority (ASA).
Both investigations were launched following a complaint by the Money and Pensions Service (MaPS), after it reviewed the online advertising practices of those providing commercial debt advice and solutions.
The rulings are part of wider work by the ASA and other organisations to identify areas of consumer detriment online so that action can be taken against misleading adverts.
The ASA said National Direct Service had a paid-for internet search advert and a website ad banned for exaggerating the speed and ease with which debt can be reduced, with claims including: "Lower your debt today," and for misleadingly
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