With no physical live music on the horizon due to the COVID-19 pandemic, Live Nation Canada and Budweiser are bringing live music to fans with the weekly virtual concert series, Budweiser Stage At Home. “The most important part of this story is that positive things are happening in our industry and no one's throwing in the towel,” Joey Scoleri, Live Nation Canada’s head of industry relations, tells Billboard. “We're doing everything we can to stay engaged.
We know fans want to come back to concerts. That's been overwhelmingly expressed by fans so they’ve hung onto their tickets.
It's part of who we are, to gather and listen to music. “I think this [Budweiser Stage At Home] is a really good way to make people feel like they're there.
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