Andrew Wallenstein President and Chief Media AnalystOne of the more interesting media-consumption behaviors to emerge from the pandemic era is “watch parties,” which allow consumers sheltering at home from disparate locations to chat with each other while watching the same program synchronized across all of their screens.
This kind of virtual co-viewing puts an entertainment-centric spin on the video-conferencing boom perpetuated in recent by month Zoom, Microsoft Teams and other software.From Netflix Party to Twitch, there is no shortage of options out there for people interested in watch-party solutions.
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