By Andrew Wallenstein Co-Editor-in-Chief It isn’t easy staying competitive in a streaming sector crowded with ventures big and small, but Britbox CEO Soumya Sriraman is secure in her corner of the market.
Britbox super-serves the super fans of British TV shows including “Vera” and “Hold the Sunset,” and the service’s demographic skews toward women over 45.
That’s a core audience segment with no shortage of pay-TV and streaming brands vying for their attention with programming of all stripes.
But Sriraman is confident she can hold onto her audience despite the quick-churn world of subscription VOD. Listen to the podcast here: “The market is very crowded, we are staying focused on who we are,” said Sriraman. “The audience that comes to us
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