A representative for Fania said Pacheco was “the man most responsible for the genre of salsa music. He was a visionary and his music will live on eternally. ”Pacheco, a flautist frustrated by the low payments he received for his recordings, founded Fania with Jerry Masucci in 1964 to promote the music of Latin Americans in New York.
The label became known as the Motown of salsa, playing home to Latin musician giants including Willie Colón, Celia Cruz, Héctor Lavoe and Bobby Valentín.
In 1968, Pacheco founded the supergroup Fania All-Stars, uniting the finest salsa musicians for shows and recordings. They starred in the 1972 documentary Our Latin Thing and performed to 45,000 people at Yankee Stadium a year later.
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