EXCLUSIVE: The New York DMA exploded last night at the box office with NYC theaters returning after a 50 1/2 week pandemic closure with an estimated gross of $307K, +614% from last Friday according to B.O.
sources. I’m also told that the NY DMA was easily the No. 1 market in the country last night, followed by Salt Lake City, Dallas, Phoenix, Chicago, Houston, Denver, Minneapolis, Detroit and Montreal.The New York DMA includes movie theaters in Connecticut, New Jersey, Westchester County, Long Island, and also the five boroughs.
Last Friday, the DMA only grossed $43K from 60 locations. Last night’s $307K clearly comes from the additional NYC openings.
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