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Jeffrey Katzenberg, Will.i.am Invest in Creator-Focused NFT Startup Cent as Part of $3 Million Round

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variety.com

Todd Spangler NY Digital EditorCent, a startup whose platform is designed to let creators make money using NFTs, announced $3 million in funding from a group of investors including Jeffrey Katzenberg and will.i.am.Other investors participating in the round included Zynga founder Mark Pincus, LinkedIn co-founder Reid Hoffman, and VC firms Galaxy Interactive and In/Visible Ventures.

According to Cent CEO Cameron Hejazi, the company will use the funds to expand its non-fungible token (NFT) platform to support an ecosystem of new apps for creators.Cent is the company behind Valuables, the NFT marketplace launched in December 2020 that sold Jack Dorsey’s original tweet (“just setting up my twttr”) for $2.9 million.

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