MTV Entertainment Group has found its next marketing chief. Former Curaleaf and Beats by Dre exec Jason White will take over the CMO role that has been vacant since Jacqueline Parks stepped down last year.
Reporting to MTV Entertainment Group president Chris McCarthy, White will be charged with overseeing marketing, creative and social engagement across the division's portfolio.
He will also work with the division's social impact team to drive change in civic engagement, mental health and social justice. “MTV Entertainment has defined culture for decades and its brands and campaigns have inspired me both professionally and personally,” said White. “I look forward to joining Chris and the Group’s stellar marketing team as we continue to grow.
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