Italian Arts and Music Events Streamer ITsART Set to Roll Out in Europe, U.S. (EXCLUSIVE)
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variety.comNick Vivarelli International CorrespondentITsArt, a new streaming platform dubbed the ‘Netflix of Italian Culture,’ is set to roll out across Europe in October and in the U.S.
next year. Commissioned by Italy’s culture ministry, the ad-supported and transactional-VoD service providing access to Italian culture was conceived during the pandemic when Italy’s cultural institutions suffered from a drop in physical visitors and tried to react with various disparate forms of digital distribution.
The service offers content ranging from virtual monuments and museum tours to live opera, pop music, dance, theater as well as movies.Unlike Netflix, it’s free to register to ITsArt.
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