A post shared by (MIA REGAN) (@mimimoocher)Mulberry’s star began to fade when Hill left the brand in 2013 and has struggled to gain relevance ever since, despite valiant efforts from her successors.
The prices of its bags became overinflated, and efforts to replicate Hill’s success fell flat. Sales went up again in 2016 after bosses reverted to more ‘democratic’ price points of between £500 and £995, but the company has reported successive losses in the years since.
For quite some time, Mulberry has barely registered on the radar of the average fashion-loving 26-year-old. It currently has no big name creative director (the company did not announce a replacement for Johnny Coca, who left in March last year) and the forced closure of.
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