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Alexa Chung and why celebrity doesn’t sell fashion anymore
A post shared by Alexa Chung (@alexachung)If the pandemic has, as Chung notes, been challenging for small independent businesses, it has been even more difficult for celebrity-owned businesses whose own aesthetic drives the brand. In April 2020, US industry bible Women’s Wear Daily reported that The Row, the ultra-luxurious brand owned by twins Mary Kate and Ashley Olsen, sought a multi-million pound loan, and fired much of its workforce.