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Imax Achieves Best Year Ever for Local, Non-English Language Films (EXCLUSIVE)
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variety.comPatrick Frater Asia Bureau ChiefImax has pulverized its company record for gross box office achieved by local, non-English-language films.
In the year to date, its screens have enjoyed $165 million of gross revenue, compared to a previous high of $134 million achieved in the full 12 months of pre-pandemic year 2019.The U.S.-listed company, which will unveil its third quarter earnings on Thursday, is expected to also announce that the current month is the highest grossing October in the company’s more than 50-year history.Both elements point to an accelerating recovery for the global theater industry that is currently being driven by China, which has been the world’s biggest theatrical market through 2020 and 2021, and by other vernacular.
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