subtle but smart ways to freshen your look. The award-winning cosmetic dentist Dr Rhona Eskander, who runs a clinic in Chelsea, says the bulk of her client base is from under-35 millennials looking for an Instagram-worthy smile but that she has also been inundated over-40s booking in for teeth ‘tweakments’.‘As we get older our teeth get shorter and more yellow, so by restoring their colour, position and shape, you can easily take 10 years off your appearance,’ says Eskander. ‘Men and women are recognising how anti-ageing cosmetic dentistry can be, with more women opting for teeth tweakments over Botox and fillers.’‘Smile tweaking,’ adds cosmetic dentist Dr Uchenna Okoye, ‘is becoming part of my clients’ overall grooming routines, as women realise the anti-ageing beauty benefits of improving a little bit here and there.’But how can you go about tweaking your teeth to get this better, fresher-looking smile?Many of these modern professional treatments come with a hefty price tag, but for the middle-aged market it doesn’t seem to be a problem.
So is this a case of 40-somethings catching up with the selfie generation? Dr Patrick Tarrant, who has a practice on Harley Street in London, thinks so.
He has also witnessed a marked uptake in cosmetic dental treatments in middle and older age groups.‘I have heard comments like, “I’ve probably got 20 years left in me, I want to look my best,” so I think midlifers are now moving towards the self-awareness seen in the millennial generation.’ Part of the appeal is that teeth treatments have changed considerably over the past 10 years. ‘Men and women in their late 40s, 50s and beyond, who have previously been scared of the dentist, are more relaxed about coming in to have cosmetic.
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