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How TikTok Is Building on the Surging Video App’s Entertainment Strategy

Entertainment social Tiktok

24.11.2021 - 21:03

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variety.com

variety.com:

Todd Spangler NY Digital EditorTikTok, which now boasts more than 1 billion monthly users across the globe, isn’t a social media app — it’s become a top entertainment destination for a new generation.That’s according to Bryan Thoensen, head of content partnerships at TikTok, who says the short-form video platform has long outgrown its roots as a way for teens to share lip-syncing video clips.In the latest episode of Variety’s “Strictly Business” podcast, Thoensen discusses the company’s efforts to expand its work with creators and entertainment companies and capitalize on its recent momentum.

TikTok, one of the fastest-growing internet apps ever, is challenging the likes of YouTube, Instagram and Snapchat for viewing time with its.

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