In 1993, when Jimmy Humilde was 14, he organized his first neighborhood party in Los Angeles — and nearly 400 people showed up as local DJ G-Minor performed.
Humilde continued to host parties throughout high school, booking rising regional Mexican artists Gerardo Ortiz and Alfredo Olivas, but was eager to expand his presence in the music industry.
In 2008, he launched his own independent label, Rancho Humilde, along with business partner José Becerra. (Roque Venegas later joined as CFO.) Now Humilde, 41, is leading the regional urban music scene with chart-topping marquee signee Natanael Cano — who released his first trap album, Trap Tumbado, in alliance with Republic Records in June — and other urban corrido artists like Junior H and Ovi.
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