Michael Schneider Variety Editor at LargeWith just a week until the 93rd Oscars ceremony on April 25, Disney is kicking the synergy machine into high gear in order to support the telecast on ABC.The challenge is steep: As Variety recently noted, ratings for all major awards telecasts this year have been down between 50% to 60%, making a similar decline a real possibility for the Academy Awards.
But the longer-than-usual Oscar campaign trail at least may have stoked some interest, along with the curiosity factor of how this year’s show — held partly at Union Station, partly at the Dolby Theatre and also remotely elsewhere — might look.The Walt Disney Co.’s Oscars synergy plans get underway on Sunday night with the live telecast of “American.
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