Terry Pratchett Britain Italy county Thomas county Northampton film stage classical country Terry Pratchett Britain Italy county Thomas county Northampton

How attention to detail has given this heritage shoe brand the upper hand

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telegraph.co.uk

Since the 1870s, Church’s has outpaced lesser shoemakers by producing handmade classic footwear that is built to last Nearly 30 years ago, the late novelist Terry Pratchett formulated what is now known as "Vimes’ Law", postulating that because good boots costs less per wear than a cheap pair, the rich stay rich.

As it happens, it also explains why the shoe brand Church’s is still going strong nearly 150 years after it was founded. Although the British stalwart is now owned by Italian fashion behemoth Prada, very little has changed since 1873, when it was established in Northampton by Thomas Church and his three sons.

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