Tyla, ASOS figures show sales for high-waisted and fuller undies accounted for a sizeable 36% of brief set sales.This is significantly higher than in 2019 and 2020, when it made up around 17% of underwear purchases.Online retailer PrettyLittleThing has seen similar interest in the bigger undies.On the popular website, searches for full briefs surged by 20-40% in May, July, December and January.While lockdown is bound to play a role in customers’ shift towards comfy knickers, the “granny pants” revolution has been happening for a while.Back in 2019, John Lewis said the garments saw an 11% increase in popularity.At the time, lingerie buyer Nancy Szachno-Dressel said: "2019 was the year that we saw customers move towards more comfortable.
Read more on dailystar.co.uk