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Google, YouTube Ban Ads on Content Denying Climate Change Science

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variety.com

Todd Spangler NY Digital EditorGoogle said it will prohibit ads and monetization of content including YouTube videos that deny climate change or contradict “well-established scientific consensus” about the causes of climate change.YouTube will still allow videos with falsehoods about climate change on its platform — but will demonetize any videos or channels that promote hoaxes or conspiracy theories about the topic.Google plans to start enforcing the policy next month, using a mix of automated tools and human reviewers to identify violating publisher content, Google-served ads and YouTube videos that earn ad revenue through YouTube’s Partner Program.“In recent years, we’ve heard directly from a growing number of our advertising and.

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