Go behind the scenes at SXSW with The FADER x Porsche
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thefader.comThe FADER and Porsche's first-ever collaboration took place in Austin last week for SXSW, and the collision of our iconic brands was one for the books.
The Porsche X venue was home to new, one-of-a-kind reinterpretations of classic Porsche cars as well as musical performances from Big Boi, Kelela, Madison McFerrin, MorMor, Sudan Archives, and sadie.
More than anything, our endlessly crowded three-day event was a celebration of how bold, forward-thinking visions can intersect in unexpected ways.
That's the spirit Porsche brought to SXSW 2023 even outside of our event. Before the festival, Porsche teamed up with Syd, a Vermont-based photographer, and Angel, who takes his shots in L.A., and sent them on a road trip to Austin.
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